Valerie Allen is Founder and CEO of VAPR Public Relations and Expert Connection PR. She is a media relations and communications strategist with more than twenty years of entertainment, lifestyle and health & wellness public relations experience.
She has coveted credentials such as a Bachelor of Science degree from Ithaca College Park School of Communications in New York, a Master’s degree in Journalism from Temple University’s Annenberg School in Philadelphia and is the two-time recipient of the prestigious George Foster Peabody Broadcasting Award.
Before opening her own firm, Valerie held senior level positions at public relations powerhouses Burson-Marsteller and Rogers & Cowan. She was also a senior account executive at Davidson & Choy Publicity and garnered television publicity experience at 20th Century Fox Television.
Valerie found herself in the world of recovery when she began working with renowned addiction expert, radio personality and TV Host, Dr. Drew Pinsky. In addition to helping Dr. Drew launch DrDrew.com and the hit Celebrity Rehab franchise on Vh1, she played an integral role in his overall success and helped elevated his brand to the professional and trusted name he is today.
She has managed the reputations of celebrity clients, planned and executed many national New York Times best-selling author book tours, high profile Hollywood events, launched campaigns for television shows, and more.
Her vast connections with top tier media span all segments of the press. She has booked clients on every major morning show including The Today Show and Good Morning America, talk shows like Dr. Oz, Ellen and Oprah, and late night shows like Jimmy Kimmel Live and the Tonight Show.
An adoptive mom herself, Valerie is the Co-President of Families with Children From China, Souther California (FCC-SoCal) an all-volunteer organization that provides educational, cultural and peer support programs and services for adoptive parents, children and youth.
Valerie is also a media advisor to The Power to Decided, a national campaign dedicated to providing trusted information on sexual health and contraceptive methods so young people can make informed decisions.
Valerie Allen is considered one of the most trusted names within the public relations industry and was recently awarded TOP Branding Firms in Los Angeles by Expertise. She lives in Calabasas with her husband and daughter and in her limited spare time enjoys travel, beaches, books, movies and hiking.